Use Your Diploma As A Down Payment.

An international automobile corporation currently has an advertising campaign which features the statement at the head of this post, Use Your Diploma As A Down Payment . Their wish is that you purchase one of their new models. The offer is that if you have recently graduated you will receive favorable terms on the financing when you buy this car.

       This campaign can tell you something about the status of graduates, those who hold a diploma, in the eyes of merchandisers, sellers and suppliers of products abd services.

        First of all, it does not take a marketing major to recognize that the intended market is those who are new to the full time work force. From this position the automobile company would like the buyers to establish a pattern of buying their brand. By offering what, at least seems to be a  pretty good deal, they feel they have an opportunity to establish a repeat buyer. If they make good cars they probably will.

         Secondly, it is generally believed and backed up by numerous research studies that college graduates earn more than those who don't have a diploma.  Another good reason to seek out graduates as customers.

          Further reflection will show you that you are valued not only as a consumer but also as a trend setter. If the car company can get enough college graduates as regular customers that elevates their status with the general car buying population.

          These simple observations may promote an equally simple but profound realization about you and your pending status as a college graduate, a degree holder.

          You have value. You have earned it. You have value not only to marketers but also to employers and the general population. You are putting the work in, day to day, to improve your effectiveness as a contributing member of society and the human race.  Your diploma represents far more than a down payment. It is recognition of your continuing value. And no one can take that away from you.