Get Your Story Straight

Seth Godin, A former marketing major who has done pretty well in his career since leaving school, often has worthwhile things to say about, sales, markets, and life in general including at times student life.

One basic tenet of Seth's business philosophy says we are all marketers. Well, ok, wait, he says all marketers tell stories. That is, people who are hired to represent products or services or people compose a story about their subject, their employer. This story is of course intended to put the best face possible on the company or person they represent. If they do their job effectively, you, the intended audience or consumer, the market, respond appropriately. You consume their product, applaud their performance, follow their career, apply for their service. If the marketer does not tell an effective story or tell the story effectively, there is little, no or the "wrong" response and the marketer/storyteller looses his or her job or account or position. Simple.
Well, not real real simple but not toooo complicated either. Seth goes one better than the area of commerce. He says we are all marketers, storytellers about ourselves. Worth considering. Right now you are a student. That right there is a big part of your story. What is the story you are telling about your student self? Much of it is what you say or don't say but a much larger part is what you actually do about your student 'story', about your student life.

Are your actions coherent with your general story about your student life? Well, are they? You know, you really do. So, ok, student, what's your story?

Are you a student who works or a worker who goes to school?

Most students work at least one job. Many workers attend school. At some point the question becomes are you a student who works or a worker who goes to school? The reply to this question is a matter of emphasis. And emphasis can be quantified by time. Simply put, what do you spend more time on, work or school? During summer the answer is simple. For the most part you spend time at work. You are a worker.

During the rest of the year what do you spend most of your time on? The time you spend will tell the tale. One handy reference is if you spend more time on work than school you are a worker who goes to school. There is a simple but subtle difference here. And it is this difference which may explain your frustration with your college progress so far. Specifically, if you look over your schedule for the past three semesters you might see how much time you are actually spending on work. With this simple formula you may realize that your resources have been allocated to working. Had you put this same emphasis on school you might be progressing faster. But you can't because you need the dollars that work generates. To restate, your time resources are being traded for the money it takes to survive and hopefully finish school.

With this awareness you can make informed decisions. For example you may revise your projected graduation date more realistically. You are going to make it, but it will take longer than you thought. So, press on realizing that you are trading your time for your education. Somewhat indirectly but eventually your efforts will pay off with the degree you seek. Press on.

How much is your time worth?

Most students who work do better in school? Did you know that? Small consolation,huh? Still when you work you are trading your time for money. Money which never goes far enough. But how much money in reality do you get for your time? Ever look at your check, I mean the actual amount paid to you. Depending on where you work, some is paid to the government. Some is sometimes paid for retirement. Some is paid for health care. Some is paid for union dues. How much do you actually get that you can use? I figure it is about 8O% of what your quoted salary or wage is. Like if you were hired some place and they said,"OK this job pays ten bucks an hour." Maybe you were off of school on break or something and you can work forty hours a week. If you got paid every week what would your check actually be, $400.00? No, not likely. More likely it would be closer to around three hundred and twenty dollars. This would be your total after everyone else gets theirs. Bearing this in mind the next time you go to buy something like a CD think. Is this really worth the amount of time I spent to earn the money it costs?

Planet College: Butts in seats.

This is a Planet College Advisory. College is a butts in seats business. That is how it works. In order for your school to function it needs your butt in a seat. Schools thrive on recruiting students. Maybe you've seen this. Maybe you were recruited your self. What ever it was it was because your school needed you. It needs a whole big bunch of yous to make the thing work. You are a critical part of your college. Simply put, your school needs you to function as a school. Seriously. It is the students who make the school. If you and all of your friends left where would the school be?
 Closed.

Now.

It also works the other you. School is why you are there. You have decided that you need this education which the school is providing. So. Whenever it is time, get your butt in to a seat. Get through. Get on with your life. Finish and do whatever you have to do to graduate. You got your butt in there, now get your butt out of there.